
Time: April 19, 2012 at 9am to April 20, 2012 at 2pm
Location: La Pedrera - Barcelona
Street: Paseo de Gracia, 92
City/Town: Barcelona
Phone: +34 933 064 133
Event Type: international, conference
Organized By: articketBCN - 7 museums of Barcelona
Latest Activity: Mar 27
Programme:
The great power for tourist attraction of our cities towards the demands and necessities of the local audiences in culture. A relationship of love and hate?
Introductory session: Tourisms vs local audiences.
The challenge to fill up the cultural institutions thanks to the tourist audience coming to the city but at the same time be close to the local audience and be valuable to influence them in their cultural behaviour. Speakers: Pepe Serra, Museu Nacional d’Art de Catalunya, Marta Beck-Domzalska, Eurostat, and Dolors Vidal, Universitat de Girona.
Big museums for local audiences
How big museums, with mainly a tourist audience, are capable of orienting, adapting and managing their offer, contents and services to the necessities and expectations of the local audience. The cases of Louvre Museum and Prado Museum. Speakers: Anne Krebs, Louvre Museum, and Marina Chinchilla, Museo del Prado.
Pricing strategies in time of crisis
Debate focused on the increasing need of generating income opportunities and reaching big audiences with discounts and free entrance. Cases from Barcelona and Rotterdam. Speakers: Marta Clari, Institut de Cultura de Barcelona, Jorge Bernardez, Poble Espanyol, and Cynthia Dekker, Rotterdam Festivals
From user to client
Recent change of paradigm in cultural habits among European citizens, and how build up valuable and closer relationship with our public. Mercat de les Flors and Palau de la Música will explain their experience using CRM. Speakers: Pepe Zapata, Mercat de les Flors, and Gemma Canadell, Palau de la Música.
Tourist cities for local audiences
How different cities have come up, through innovative projects, to reach local audiences in culture. The cases of Bruges, Amsterdam and Madrid. Speakers: Steven Slos, City of Bruges, Paul Mosterd, Hermitage Amsterdam and Berta Sureda, Museo Nacional Centro de Arte Reina Sofía
Cultural institutions take the street
Projects that have as objective to bring the cultural programmes out in the streets, like the case of the Museu Nacional d’Art de Catalunya in Barcelona and Madrid, and the Barcelona Jazz Festival.
Speakers: Elisabet Pueyo, Museu Nacional d'Art de Catalunya, Tito Ramoneda, Barcelona Jazz Festival, and Karen Bath, The National Gallery of London.
Dates: Thursday 19 (9am to 5pm) and Friday 20 (9am to 2pm) April 2012
Languages: Spanish and English (there will be simultaneous translation)
Inscription rate: 75€ (includes translation, coffee and lunch on Thursday)
Inscriptions at Institut d’Humanitats de Barcelona (send an e-mail at cursos@cccb.org).
Optional guided visit to La Pedrera, on Thursday at 5pm. Previous inscription at the same e-mail.
Add a Comment
Comment by Maria Ribas on March 27, 2012 at 9:00 Questions to the panels:
We would like to receive beforehand what specific topics you would like to be dealt with in any of the panels, or what questions you have for one of the panels o for one of the speakers
Please send them to cursos@cccb.org
Comment by Maria Ribas on March 27, 2012 at 8:57 Changes in the programme:
In the introductory session, Marta Beck-Domzalska, from Eurostat, is not able to come, so there will be Antoni Laporte, from ARTImetria, who will present the Spanish analysis on cultural habits.
In the session From User to client, there is another excellent participant, Koen van Veer, from the Museum Association in Netherlands, who will explain the functioning of the Museum Card.
AmbITion is a change programme for the arts and cultural sector helping organisations achieve their 21st century sustainability ambitions through implementing integrated IT and digital programmes.
AEN developer, Caron spent time helping establish the Amb:IT:ion network back in 2009. They have kindly agreed to a link exchange. Amb:IT:ion network members are welcome here and like wise you are welcome to join the Amb:IT:ion network.
Posted by Deirdre Haughey Barquin on May 15, 2012 at 20:20 0 Comments 0 Likes
Posted by Rich Hadley on April 17, 2012 at 8:53 0 Comments 0 Likes
Posted by Charlotte DeWitt on March 21, 2012 at 21:08 0 Comments 0 Likes
Posted by Lisa Baxter on March 6, 2012 at 14:54 0 Comments 1 Like
Posted by Caron Jane Lyon on March 4, 2012 at 15:21 0 Comments 0 Likes
Started by Caron Jane Lyon Sep 25, 2011.
Started by Audiences Europe Network Admin. Last reply by Audiences Europe Network Admin Sep 8, 2011.
Started by Rich Hadley. Last reply by Ulrich Wuensch Aug 16, 2011.
Started by Peter Bary. Last reply by Rich Hadley Feb 16, 2011.
Started by Rich Hadley Feb 3, 2011.
© 2012 Created by Rich Hadley.
Powered by
RSVP for Barcelona - Glocal audiences in culture. Global cities, local audiences to add comments!
Join Audiences Europe Network