I follow a very simple cyclical structure when thinking about my events.
Plan - Prepare & Promote - Deliver - Reflect - Report
If you run multiple events you probably have overlaps in the cycle entering in to a perpetual motion of event planning which tends to lead to event fatigue when you reach the delivery phase. With the right digital tools, services and platforms at the 'prepare & promote' phase, the right media capture and creative process during the 'delivery' phase (the event itself) you can set yourself up for a rewarding 'Reflect' and 'Report' phase. Keep it simple I always say.
The nature of the event will have it's unique complexities and scale but a simple core is a great foundation.
This set of digital tools assist the Prep and Promote phase of your event.
PlanCast - www.plancast.com - Share your event with Twitter, Facebook and Email connections
Lanyrd - www.lanyrd.com - Collate all your event resources, speakers profiles, hashtags, event timetable
Eventbrite - www.eventbrite.com - Sell tickets and collect valuable audience information
ISSUU - www.issuu.com - create interactive page turning brochures from PDF's for your website
NOTE: I can gradually add more resources if they are useful. I curate several networks of this nature and I can't post to all of them. I do tend to favour the ones who talk back and engage in conversation. Some of you have questions, some of you have knowledge to share, In my experience an online network is only as good as the members who participate.
Hi Caren Jane Lyon,
A bit of a late reaction overhere, but I've just found your piece.
I was wondering if you've ever heard of www.planspot.com ?
It is an event marketing platform to run event campaings through Social Media, Press and Media Channels.
I think it could be added to this list as well :)
Never to late to join an active forum topic. Thank you for your input. I hadn't come across you before now but with the multitude of platforms around I'm always delighted to have them placed under my nose to have a look at. The ones included above are tried and tested by me. I've signed up and put PlanSpot through it's paces. Great little introductory video. Very interested in the integrated media partners feature. Could most certainly prove useful to Audiences Europe members and to other arts and culture based organisation I work with. Welcome to the network. Be great to follow your progress so feel free to post any case studies to the network. I have an event I want to try it on. It may make it on the list with a review too.
Hi Caron Jane Lyon,
Thanks for the warm welcome to this forum topic.
www.planspot.com isnt live yet, but we are working around the clock to launch it quite soon. It will be great and indeed definitely useful for a lot of Audience Europe member.
The great thing is, is that it will suit big and small "organizers".
A grandma with a pie baking workshop could work with planspot.com, and a big dance event organizers as well. (The business model is also tailored for this)
I will keep you (and the readers) up to date about planspot.com
It is very nice to see you may like to review it as well.
We expect a lot of feedback the coming period, and take this very seriously!
Thank you for your response.
Peter Bary asked me to post a link to the ETM GHENT Group here on the network in order to use it's resources when compiling the ToolKits moving forward. All of the groups on the network will be getting some attention in the revamp of the network.
I am considering creating some sector specific groups Arts, Media, Film, Heritage, Tourism for example.
Suggestions at the recent Culture in Motion conference has lead to the thinking about scheduling a series of short 30 min online discussions. Timings for these would be early morning 8am and early evening 8pm.
What do you think. Please share your insights and case studies.
CultuurNet also have an audience segmentation toolkit illustrated in this slideshow. It was presented at the Rotterdam ETM event.