Posted on May 15, 2012 at 20:20
The museum now knows a little more about its visitors after carrying out a one-year museum marketing study and conducting 2,102 situational interviews.
The study is based on the following sections:
- Quality measurement, differentiating between expectations prior to the visit and the quality perceived after the visit.
- Visitor profile, in order to see the type of people who visit the museum (gender, age,…