I'm delighted to announce the launch of a pioneering strategic insight consultancy,The Experience Business.

Following on from years of audience research in the arts and cultural sector, I decided to bite the bullet and establish a consultancy that specialised on…

Fifty years on and Birmingham’s MAC arts centre has just had a makeover (it’s had a few along the way) and turned itself from the City’s favourite cultural hangout, to one its smartest. 

Not that this has diminished its passion for actively welcoming people who think the arts are not for them. 

Director Dorothy Wilson says…

At HelloCulture11 in Birmingham (17/11/11), it was a day for celebrating relationships. 

Huddled into a chilly converted Victorian library hall, a hundred assorted social media geeks, techies, marketing…

How can you motivate children to go and see an art exhibition in the museum just around the corner?

How do they and their families even know what cultural activities are out there to discover?

These questions inspired the launch of the label ʻFlyʼ with the mission to give more children, more enthusiasm,…

CultuurNet Flanders is implementing brand new technology called ICIS - the Infrastructure and Culture Information System. All you need is a PC, an information-pillar, a smartphone or a digital television. ICIS will then give you an overview of cultural and leisure activities located…

Sustainable Cultural Information Policy

CultuurNet Flanders has a team of 8 people who travel throughout Flanders to give personal support to local authorities and to help them in taking a more strategic approach to their culture and…

Report Back

Storify Media Archive including photos, Audio podcasts and on demand video from the livestream

Final stats and feedback from Audiences Central…

 This story and other social marketing talk at …

When it comes to choosing your life partner, is it just physical beauty that matters? Or must they have other qualities like kindness, empathy, a good sense of humour, skills in the kitchen or up a ladder? And maybe, when the wrinkles and folds have begun to show,…

Posh consulting firm Oliver Wyman helped a group of American orchestras to find out what was ‘killing them’. Not the hall acoustics, nor quality of playing, nor the conductor, it was the nightmare of parking your car on concert night, particularly for inexperienced…

Culture is very important to the vast majority of Europeans - but the traditional arts succeed in attracting only a minority of those people.

Fascinating…

Back in 2003, that bunch of Harvard geeks who set up an illegal get-to-know-you web site could hardly have dreamed they were changing the way we live our lives. Facebook usage continues to grow exponentially and has set off a seismic shift in communications and consumption. 

Manchester's pioneering arts…

The good news is that a big majority of museum attenders use social media. And they act on their friends' recommendations (presumably via social media?)

The bad news is that most people aren’t aware that museums are offering social media…

Dance USA has been analysing current dance-going activities, exploring how audiences engage with audiences for dance, and setting up a peer-2-peer learning network.  

It’s a $2 million, two year programme…

Public engagement in sport and culture across Europe is examined in a new report by Orian Brook for the UK Government available for download.

Using Eurobarometer, Eurostat and other data, it compares behaviour, consumption patterns and participation barriers by cultural audiences between EU countries.

Some…

We Rotterdam and culture/ Wij Rotterdammers en cultuur



Analysis of data and trends from five years of audience research





Audience research is currently very topical. The need to cut in budgets is often coupled with "the interests and wishes of the public '. The demand for knowledge about audiences is therefor currently very great. Rotterdam Festivals coordinates since a number of years research into the Rotterdam culture public.…

I recently worte this post for my personal blog and Rich from AEN suggested I share it here:

Developing a digital strategy: It’s all about audiences

Today I attended a Media Trust session (delivered by Ed Cox of…