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Have you seen this?

New eBook from @AudienceDevSpec availible on LuLu in ePub format £1.89 + VAT or from the iTunes book store as a PDF £1.49

 

The How of Audience Development for the Arts

by Shoshana Danoff Fanizza

May 2012 Blog Posts (1)

What do we know about the Museu Picasso visitors?

The museum now knows a little more about its visitors after carrying out a one-year museum marketing study and conducting 2,102 situational interviews.

The study is based on the following sections:

  • Quality measurement, differentiating between expectations prior to the visit and the quality perceived after the visit.
  • Visitor profile, in order to see the type of people who visit the museum (gender, age,…
Continue

Added by Deirdre Haughey Barquin on May 15, 2012 at 20:20 — No Comments

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