Scott Billings is a freelance journalist who writes for publications including Design Week, Museum Practise, Museums Journal and Marketing. In this article, first presented at…

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Richard Hadley has asked us how we use online networks within Audiences South West as a response to the latest campaign to get connected on Twitter. Here is our response -

 

'We've recently undergone a revision of our communications strategy to look at how we use online resources in different beneficial ways to engage and support the sector. We've developed -

 

1) An updated website (which should be going live this week) to act as a primary source for information…

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From a stunning web site exploring theatre marketing 'through the eyes of younger generations', A Younger Theatre, here editor Jake Orr argues that Twitter (and other social media tools) are not so much about marketing, but about 'creating dialogues' with audiences.

I’ve been using Twitter for the past two years,…

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A British Council-funded debate at the Bergen 2011 Art and Audiences conference provocatively asked if the arts world has become obsessed with new audiences at the expense of great art.

Is audience development simply about ensuring there are decent numbers of people to appreciate the work of artists, musicians,… Continue

What is audience engagement really about? How does one build a better relationship with the audience?

Here, Line Alsaker. sums up the in-depth section New Ways of Engagement - the session included eight speakers, each with their different – yet related topics. Ulla Laurio and Isabel Lowyck talked about engaging young audiences, Christian Payne, Aura Linnapuomi and Nils Petter…

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Open Call for ARTErra Artistic Residence in Portugal

ARTErra is structure is placed in Lobão da Beira, a village in PORTUGAL, near Tondela, district of Viseu is now open to receive projects from artist.

The application must contain the following elements:

- Curriculum Vitae; and Bio

- Portfolio, videos, photos , musics...;

- Description of the project to be undertaken at ARTERRA, including the project's objectives, needs and expectations of…

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What's the difference between Good Audience Development and Bad?

Full of intelligent analysis and clear argument, Audiences Northern Ireland have produced this excellent 'manifesto' which explains why they do, what they do (full report in Audience Development Library below).  Or follow the link to their web site:

http://www.audiencesni.com

Audience development is all wrong - it's code for simply dumbing down the art. That's the provocative conclusion of Tiffany Jenkins in her address to Bergen 2011, Art and Audiences. 

"In a desperate attempt to be popular, arts managers second-guess the masses and go for the simple and obvious, rather than the difficult but worth it, kind of exhibition. The obsession with new audiences leads to predictable exhibitions, where curators programme work…

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Greater focus on audiences and the idea that Norway’s efforts in the field of cultural policy have not achieved the goal of reaching a wide audience now enjoy widespread support among those involved in cultural policy in Norway. Minister of Culture Anniken Huitfeldt is personally involved, she has been on a study trip to London and she secured funding for the continued existence of the newly established member organisation Audiences Norway in the last national budget.…

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