Check out the link for ten excellent tips for Audience Growth from Laura Bedford, Education Officer for Access and Public Programmes, The Geffrye, East London, Phil Olsen, Marketing & Audience Development Officer, The Bluecoat, Liverpool and Sam Howard, Marketing and PR Co-ordinator, Imperial War Museum North, Manchester: Ten Tips for Audience Growth from Three Leading Heritage Organisations

It's all excellent stuff, completely spot on.  But as Pfeffer and Sutton say in their excellent book, 'The Knowing-Doing Gap': knowing what to do is not enough.  The trouble is in the implementation. And the process of deep change that implementation requires. Has anybody got Ten Tips for Organisational Change please?