How is social media changing the way audiences engage with culture – and the way cultural producers are engaging with their audiences? 

In the run up to AEN-partner Culturnet Flanders’ conference on digital engagement (December 2012), we're launching a debate on the impact of social media on cultural managers and producers.  

• Who is using it effectively?
• How is it being measured?
• Is it turning on new audiences?
• Generating additional ticket and other income?
• Reinforcing brand loyalty?

Within the Audiences Europe Network it is, of course all about you!

Here’s the deal.  We’re kicking off with a Twitter Networking Initiative – all AEN members who are Tweeting can post their Twitter names on the Forum here on the network so that we can all start following each other, a great way of building traffic to your fascinating Twitter postings.

Do you Tweet?

There’ll also be a whole bunch of articles and videos from people with a story to tell. And yes, that includes you. Tell us what why and how you’ve been exploiting social media platforms, and what it's meant for you and your organization.

Here are some interesting links:

Should Arts Organisations Use Twitter? by Jake Orr

Audiences South West Online

Social Bedia

Museum Next Social Media Survey