Case Studies Audience Development for the Arts

Wallace Foundation: Case Studies Audience Development for the Arts

The development of audiences is a major concern for arts organizations. The following study was conducted by The Wallace Foundation during the project E ​​studios Audience Development for the Arts. In it, fifty-four organizations and cultural institutions that received funding were accessed for the Wallace Excellence Awards in the years 2006-2012.

This publication - Road to Results - shows the results of the study. It effectively illustrated what cultural organizations can use to create tailored public programs. This work involved reputed developers, politicians, managers and students of cultural management.

The report draws upon the support of data from different case studies, successes and challenges facing different cultural organizations and what strategies followed for several years to develop and retain their audience.

Read the Report - Effective Practices for Building Arts Audiences

Art and Audiences - online audience experience

The ArtsAud14 Digital Audience Experience producers at this years Arts and Audiences Conference were Caron and Phil who some of you may know from AEN events. They are the DAEx team.

The DAEx Team collated and edited all the media generated during ArtsAud14 and consequently 'after the fact'. We'd like to share with you the stats and stories arising from the event.

Arts and Audiences 2014 - by the numbers (shared Google Doc)

We'd still like to hear your experiences if you attended either 'On The Ground' or 'In The Cloud'. If you blogged please tweet the link to @AudiencesEurope with the #ArtsAud14 hashtag.

Storify was used to compile a collection of everyones photos who snapped and tagged on Twitter and Instagram. Check them out.

ArtsAA in Pictures - Day One
ArtsAA in Pictures - Day Two

Please share with us your key action points you took back with you to your organisation, agency or practice.

I do hope you will continue this dialogue with us. This post is part of the DAEx enquiry about meaningful context, relevance and the persistent value to a digital audience.

Best Regards
Caron Lyon @pcmcreative
- Arts and Audiences' 2014 DAEx producer 
- Audiences Europe Network community manager

ArtsAA Media Legacy Page


July 7


Open All Areas - Case Studies

Blog Posts

Open All Areas Visit to Belfast 3-4th March 2014

Posted by Caron Jane Lyon on March 15, 2014 at 15:46 0 Comments

Fifteen delegates from the 'Open All Areas' programme participated in the morning session of the conference. The networking breakfast provided not only amazing views of the Titanic Quarter, thanks to some unexpected sunshine, but also a first chance to meet arts managers and practitioners from across Northern Ireland. The group then heard the Conference opened by ANI Chair Eileen Mullan…



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Guest Blog, Case Study, White Paper Submissions 1 Reply

Started by Caron Jane Lyon. Last reply by Caron Jane Lyon Mar 20.

Group Discussions

Started by Caron Jane Lyon Mar 19.


Guest Blog Feed

Maria Vlachou - AEN Profile

Twitter Biog: Cultural Management and Communications, Executive director of @AcessoCultura. Blogger on Musing on Culture. Museums, Theatre, Classical Music, Travels, Languages.

Network Manager - CJ's Blog

Lots of Twitter activity at your event? HowTo - Storify it

Once you have signed up I recommend finding the account settings and completing your profile, adding a photo and cover banner. Storify doesn't have an internal platform community it's a platform tool, but readers can follow your account and like-wise you can follow storify publishers. What is useful is the profile URL. This is mine - Its not compulsory but it makes you look professional in the eyes of your audience. First impressions do count. Let your content speak for you not the neglected, incomplete profile pages.

6 Things you might not know about in Twitter

Some people are prolific tweeters and you might find they drown out your new infant twitter stream. Or you might be an established tweeter who sees one account dominate your stream on occasions. Well you can turn them off if you don’t want to unfollow them. But if you want to hear from them again don’t forget to turn them back on! #WeAllKnowOne!

What do I do? I'm not walking the path of traditional employment I find my roles being influenced more and more by emerging technologies. I still work with in teams who produce, not don't work on nearly enough theatre but using the skills and knowledge I learnt during my time in all my named job roles... Fingers crossed I get re-elected... do check out my election campaign page if you are an Equity member. Definitely get in touch if you'd like to know more about the Digital Audience Experience live-stream continuity studio event-team plugin

AEN Partner Organisations

We are currently working on a European-funded project under the Grundtvig programme called Open All Areas. Click on the links to find out more about the AEN Partners organisation:

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